Client:
Albertson’s Supermarkets
Project Name: Reusable Fashion
Shopping Totes
Description: Albertson’s
wished to implement an ongoing program of reusable shopping
bags
With a fresh and fashionable appeal that they could resell
to their customers to support their
green initiatives and practices. Our USA parent company
Ivie & Associates, developed a series of
Unique bag designs along with an integrated campaign of
weekly ads and materials for in-store display racks.
Over 1 million reusable bags were designed, produced and
shipped to Albertsons stores for a coordinated kick off.
Key Challenges: Working with
a range of colors and designs and a short time frame required
a concerted effort of fabric sample making and design print
testing. Once the bags were produced, the range of designs
needed to be packaged, paletted and labeled so that once
the shipment arrived the US distribution center, pallets
could be easily shipped off to individual stores for campaign
launch.
Techniques Used: Silkscreen
printing, cut and sew assembly, hangtag offset printing,
polybagging.
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