Client:
Okiedokie Pty Ltd.
Project Name: Sounds for Silence
Description: Sounds for Silence is a CD
of sounds specially designed by an Australian pediatrician
which has been proven to aid in helping babies sleep. Previously
sold in a PVC pouch, the product needed an upgrade in accordance
with the company’s interest to sell it internationally.
CPS designed a hardback CD sleeve and cloth covered slipcase
to hold the product components in a classy, high value product.
A big success, the initial print run of a few thousand pieces
was quadrupled in the second order.
Key Challenges: As the packaging for the
product was only provided in concept form, it was necessary
to design and engineer from scratch, taking into account
aesthetics, material, fit and cost.
Techniques Used: 4 color offset printing, Case
binding, hand assembly, CD replication, lamination, shrinkwrapping. |
