Client:
Tesco (LeGou) Supermarket
Project Name: Corporate Brochure
and Staff Newsletter
Description: Tesco's China
Corporate Communications department sought to update its
Corporate information pack and to create a China Newsletter
to inform its staff of the activities of the company. For
the Corporate information pack, CPS was asked to replace
text and images and to layout a few new pages while the
staff newsletter was created from scratch, thereby including
design, page construction, photo sourcing and editing.
Key Challenges: Both required
rush turnaround. The staff newsletter had to be constructed
with a mind for ease of ongoing reproduction.
Techniques Used: Offset Printing,
Spot UV
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