Client:
LJG Partners Brochure
Project Name: Boxed Promotion
Kit
Description: LJG Partners
develops high end multimedia communications solutions for
its Fortune 500 client base. In order to educate both existing
and prospective customers on its range of services, the
company chose to design a premium promotional kit including
a loose leaf hardbound brochure and a textured gift box.
In order to tailor its communications individually to each
recipient, the text pages of the brochure were produced
loose, so that the firm could select which pages it wished
to include for each mailing.
Key Challenges: Because the
number of text pages included in any particular assembly
of the brochure would never be the same, the screw and post
used to bind each book had to provide for a range of thicknesses
from the fewest to the largest possible number of pages.
This meant literally searching the market in three different
cities (Hong Kong, Guangzhou and Shanghai) to find the correct
size, color and style of screw.
Techniques Used: Offset Printing,
Hot Foil Stamping, Case Bound Adhesive Technique, Screw-and-Post
Binding, 5th color (Metallic), Film Lamination, Hole Punching,
Hand Assembly, Polybagging.
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