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SPECIFYING CHINA
(A primer for getting it printed in China)
No place on Earth has produced more
fundamental contributions to the development of printing
than has China. Paper, Relief Printing, and Moveable Type—The
very Foundations of the Industry—all emerged from China
beginning over 2000 years ago. Today, China is widely
recognized as the best place for outsourcing printing
services. In this issue, we will discuss some of the key
differences between printing practices in China compared
with those that overseas print buyers are likely to be
more familiar with. Along the way, we hope to impart some
tips and key references that will be of use to newbies
and Old China Hands alike.
Minimum Recommended Quantities:
A China printing project generally needs to be of at least 8-10,000 US Dollars value before the shipping costs (which generally run 1000US$+) can be absorbed to your benefit. We recommend the following Minimum Quantities:
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| Hardback
Books: 1,000 |
Paperback
Books: 3,000 |
Catalogs/
Magazines: 10,000 |
| Packaging/
Bags: 2,000 |
Sticker Labels:
25,000 |
Presentation
Folders: 5,000 |
| Ring Binders:
1,000 |
CD’s/
DVD’s: 5,000 |
USB Devices:
500 |
Money
Saving Tip:
If you frequently produce low to medium quantities and
still wish to use China production, try to arrange shipping
multiple small projects together. This will help you
get past the limitations stated above. Click here for
more on the topic of Shipping from China!
A
Matter of Terms:
You’ll want to keep in mind that the English terms
commonly used in your market to describe paper, coatings
even printing processes may be different than those
used in China. At China Printing Solutions we serve
clients from Australia, Europe, and both North and South
America, as well as Asia. From BOPP Lamination to Plasticized
Coating to Cello Glazing, every time we think we’ve
heard it all, along comes something new. A picture really
IS worth a thousand words, and a sample at least ten
thousand, (possibly more). To get you started, here
are diagrams and Terms of common binding and folding
configurations:
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Click any image
for a full set of diagrams you can use.
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| Binding |
Folding |
Packaging |
Production
Tip:
Some processes like lay flat soft cover and standard
PUR perfect bound are challenging to find in China,
while other processes such as spiral binding may offer
considerable competitive advantages compared with your
country. If you are able to be open-minded and flexible
about your chosen solution, you will gain in the long
run.
Paper
Size and Weight:
Due to differences in standard paper sheet sizes in
China, you may receive less competitive prices for 10'
x 10' and 12' x 10' book sizes. Below is a chart for
some book sizes (Trimmed Size) that may offer you more
competitive results in China.
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Metric
(mm)
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Inches |
| 128
x 185 |
140
x 215 |
5
x 7 1/4 |
5
1/2 x 8 1/2 |
| 185
x 260 |
215
x 285 |
7
1/4 x 10 1/4 |
8
1/2 x 11 1/4 |
| 260
x 385
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285
x 430 |
10 1/4 x 15 |
11 1/4 x 17
1/2 |
Please
Click to view a Metric Size Conversion Chart.
Standard paper weights vary between types of paper and
brands of paper. Naturally, the standards between your
country and China are not always the same. The chart
below provides some standard China weights for a number
of common paper types. For Americans, this is significant
not only in terms of picking suitable weights which
a easy to procure in China, but also as China weights
are metric based and expressed in grams. Here we have
included a rough conversion reference in pounds as well
as grams. For a more comprehensive paper basis weight
conversion chart, Please
Click Here.
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Standard
China paper weights (gsm)+Equivalent Weight in
lbs. |
Universal
Metric (grams/ Sq Meter)
|
Bond
(lbs) |
Offset
(lbs) |
Cover
(lbs) |
Card
(Points) |
80gsm |
21# |
53# |
30# |
4pts |
105gsm |
28# |
70# |
39# |
5.8pts |
128gsm |
34# |
87# |
47# |
6pts |
| 157gsm |
42# |
107# |
58# |
7pts |
250gsm |
66# |
168# |
92# |
10.5pts |
300gsm |
79# |
202# |
110# |
12.6pts |
Money-Saving
Tip:
It is nearly always possible to produce a non-standard
paper weight and sheet size in accordance with your
preferences and/or to optimize the job for lower costs.
Batch paper production has a lead time of 2 or 3 weeks,
but must be ordered at specific times each month. Therefore
you would be wise to plan your paper purchase at least
6 weeks before you begin print production.
Production
Tip:
On the other hand, if speed is what you're after, or if you need to negotiate longer term price stability but can't put up the deposit for a custom batch of paper with your name on it, ask what paper stocks and sizes are house standards.
Ink
and Color Proofing:
Process color and Pantone color ink systems are
identical in basis between other countries and China.
However, process inks in China generally follow
the Japanese standard, so it is not entirely academic
to presume a piece printed in your country will
have an identical result in China. You should always
see color correct proofs before proceeding to print.
Furthermore, in China, depending on the product
being made, proofing may be done either by the digital
proofing process, probably most common in your country,
OR by a traditional film separation method, whereby
‘wet proofs’ are made by applying color
in successive passes to the paper specified for
production using small one color proofing presses.
Both processes have their place.
Click here for a head-to-head comparison of CTF
and CTP proofing processes!
http://www.chinaprintingsolutions.com/CTPVersusCTF.htm
That all said, few China factories use real ICC
color profiles/press fingerprinting or are practiced
in calibrating to a baseline standard like SWOP
or FOGRA. Instead, it is the practice to manage
color according to the output curves of individual
facility platesetters and adjust images if necessary
based on digital proofs produced using the same
curves.
If color matching is critical, you’ll want
to provide your files early and be prepared to make
some adjustments before press time. We covered China
pre-press and color management in a previous newsletter
you can read here!
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Production
Tip:
Very few Chinese factories actually
procure Pantone inks, instead preferring to custom mix
process colors to reach the target identified by a Pantone
color. It is therefore imperative that you indicate
C, U, or M along with the Pantone number to give a visual
reference for your color target. Better yet, the ideal
solution is to provide a physical printed swatch or
Pantone chip to clearly identify the desired end result.
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Case
Study:
Penetron
Corporate Identity Set
Client: ICS Penetron
International, Ltd.
Project Name: Corporate Identity Set
Description: As a World leader in concrete
waterproofing, Penetron required a complete redesign
of its identity materials, including a Ring binder and
contents, CD, Presentation folders, Letterhead, Name
Cards, Envelopes, Packaging, Adhesive labels, brochures,
USB stick, and other items, in multiple languages. This
involved design, layout and print production over the
course of more than one year.
Key Challenges: The company has key
staff in multiple locations around the globe, considerable
consultation and coordination was necessary for design
and production decisions. Meanwhile, old materials were
running short and needed to be replaced—This required
case by case choices to support consistency of identity
and color, while incorporating new ideas and improvements
all the while.
Techniques Used: Offset Printing, Silkscreen
Printing, Saddle Stitch Binding, Ring Binding, Shaped
Die Cutting, 5th color (metallic and non-metallic),
Film Lamination, Varnishing, Roll Folding, CD Mastering,
Hand Assembly, Polybagging.
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Meet
the Staff:
Tracy Ye
I Production Coordinator
Tracy is a proud member
of China Printing Solutions’ production team,
where as production coordinator, she is responsible
for ensuring that all rendering of clients’ projects
is up to the highest standards of quality and efficiency.
From the moment a job is started, Tracy monitors the
progression of that project, focusing on the details
that can make or break a product.
Color and quality inspection are second nature to Tracy,
who since her graduation from Shanghai Publishing and
Printing College in 2003 has been working within the
industry non-stop. Whether examining prints or engaged
in task management, her meticulous nature and extraordinary
attention to detail guarantees that our customer’s
final product turns out precisely as planned.
When away from the office desk or the busy factory production
floor, Tracy enjoys relaxing to the tune of Jeff Zhang
and a host of other Chinese folk musicians. Life will
soon take an exciting new turn for Tracy as she is expecting
her first child this February.
Tracy
can be reached at tracy(at)chinaprintingsolutions.com.
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Upcoming
Events
Nov-Dec,
2009
Nov. 25-27:
CHINA SIGN FAIR (Guang Zhou)
Dec.1-4: LABEL EXPO ASIA (Shanghai)
Dec. 2-4: RE CHINA ASIA EXPO (Shanghai)
Useful
Tools:
Spine width/Weight/Volume Calculator Click
here!
On line Quotation Request Click
here!
To review previous
CPS newsletters please Click
here!
IN THE NEXT ISSUE:
China Printing
Quality Assurance
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