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In This Issue:
• Recession Print Strategy—What you should be doing
in China, and why.
— What kind of products offer
the greatest savings by China production?
—
How else can I save money by printing in China?
—
How does China Print production save money?
— Examples of savings
• Case Study: Sam's Club C-Store Kits
• Meet the Staff
• Upcoming Events |
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China Printing News, Tips on China Print Production
& Case Studies |
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Recession
Print Strategy
(What you should
be doing in China, and why...)
In these challenging economic times,
many companies are finding the call to reduce their print
costs have an urgency like never before.
Producing printworks in China is naturally one of the
potential answers. But which products are most suitable
for overseas production? What is practical to print in
China? Moreover—WHY is it so much cheaper? In this
edition we take a look at how China production saves money,
what kind of projects you should consider producing in
China, and a few examples of savings in action.
1. What kind of products
offer the greatest savings by China production?
In the
effort to reduce print costs by overseas production, not
all products are created equal. Simple and highly automated
products, those requiring web press, for instance, are
far less likely to achieve savings than a product with
extensive hand labor and multiple processes. Here are
a few of the key issues you should look for when considering
China production: |
| SPECIFICALLY:
• Books (hardback/softback)
• Packaging (Corrugated, PVC, PET, Blister Cards,
Card boxes, etc.) and product manuals
• Point of purchase and trade Show displays/Corrugated
Floor stands/Pallet displays/Pull up banners—even
in small quantities
• Bags (Paper, HDPE, LDPE, wove and non-wove re-usable
PP, canvas, etc.)
• Ring binders/Presentation Folders
•
DVD’s/CD’s/USB sticks and Promotional products
•
Large volumes of sticker labels
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IN
GENERAL:
• Print work with processes such as embossing,
Hot stamping, Spot UV, Hole punching, Laminating etc.
• Print work with kitting/assembly/hand work of
any kind
• Print work with many different versions
• Print work that is sheet fed
• Print work that has 5 or more colors
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2.
How else can I save money by printing in China?
A great way to compensate for the added lead time in
shipping from China, while establishing another level
of savings is to seek opportunities to execute graphic
design, page production, photography, data entry and
other premedia services on site in China.
From book layout, to packaging, to full catalog production,
CPS seeks first to optimize process through technology,
and then leverage a team of up to 50 production artists
to get the job done. Key to the success of this process
is a unique ability to segment workflow, cross check
quality with dedicated inspectors, and provide clients
access to review pages on a continual basis. Our ProofMover™
online soft proofing system allows you and your colleagues
in remote offices to review files, comment, confirm
changes and compare versions online, from anywhere in
the World.
-To become acquainted with the full menu of CPS service
offerings, please see our Service
Offering.
-To learn more about CPS Color Management systems, please
see our Color
Management Brief.
-To see examples or learn more about ProofMover™
online soft-proofing system, Email us at sales@chinaprintingsolutions.com
3.
How does China Print production save money?
•
Raw materials—
Well known brands like UPM, Stora Enso and International
Paper have well-established China Mills. Using domestic
China stocks of these brands for high quality jobs provides
savings of 5-10% against the cost of their overseas equivalents.
Furthermore, the quality and runnability of several China
home-grown mills has improved considerably, offering more
savings on medium quality works.
• Low Cost Labor—
With a population of more than 1 billion and growing,
and a cost of living in China being substantially less
than that of developed countries, the average income for
an urban worker in China is still only about US$300/month.
This means that for products requiring any significant
amount of labor, the cost savings of China production
are likely to be substantial.
• Modern Machinery—
Since its accession to the WTO in 2002, the Chinese printing
industry has been the recipient of a staggering amount
of Investment.What this means is that the Chinese printing
industry has been rapidly equipped with some of the most
technically advanced ISO certified print production facilities
to be found anywhere in the world. Quite often the effiency
of this advanced machinery can be leveraged to reduce
cost.
(What about issues like Labor conditions, Environmental
impact, Quality Assurance and Damage in transit?
Please refer to our Frequently
Asked Questions or Email
us!)
4.
Examples of savings by CPS clients
For most projects, clients typically report savings of
25-30%. In some cases however, especially those involving
multiple elements, process or a great deal of hand labor,
the savings can be astounding. Here are just a few examples
of actual savings our global clients have achieved:
• A European publisher saved 50% (150,000 US Dollars)
by producing a 5 color hard cover book in China
• An American retailer saved 66% (25,000 US Dollars)
by producing a packaging kit in China
• An American wholesaler saved 75% (15,000 US Dollars)
by producing a 3-ring binder in China
• An American Non-profit organization saved 80%
(6000 US Dollars) by having CPS do its directory page
production
• A European wholesaler saved 97% (5000 US Dollars)
by having CPS do its packaging structural engineering
For more examples of typical CPS projects, please see
our Case
Studies or Email
us!
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For
More Case Studies, Please Click Here
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Case Study:
Sam's Club
C-Store Kits
Client: Sam’s
Club
Project Name: C-store Kits
Description: Sam’s Club—a division
of Wal-Mart stores, Inc.—is a leading bulk retailer
of merchandise and services for business owners and
consumers. As part of the Ivie® Group (http://www.ivieinc.com),
China Printing Solutions International was tapped to
produce a high quality small business marketing kit
consisting of a sturdy box, color coded laminated inserts
and a plastic handle. Leveraging China’s strengths
in hand-assembly work and our own attention to quality
and detail, CPS produced a box of excellent quality
at approximately 25% of the domestic production in the
USA!
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Meet
the Staff:
Diana Dai
I Sales and Marketing Manager
China Printing Solutions welcomes Diana Dai who became
Sales and Marketing Manager with CPS in February.
A graduate of Shanghai Institute of Foreign Trade with
a degree in Business English, Diana has 5 years working
experience in the printing industry. She has held roles
in production, customer service and sales for a number
of famous printing firms in China and is as comfortable
in the binding room as she is in the board room. With
an understanding of Western business practice and values
and a keen grasp of the particulars of the Chinese printing
industry, Diana will be happy to consult with you on
printing specifications, cost-saving measures and project
estimates.
Amongst her other marketing duties, Diana is now in
charge of this newsletter and has planned a series of
vital topics to address in the coming months including
the new heavy metal regulations in the USA, environmental
printing solutions in China and color management tips.
Diana can be reached at diana@chinaprintingsolutions.com.
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Upcoming
Events
April-May,
2009
March 29 -
April 7: Europe
CPS General Manager Aaron Landis will be
in Europe for 1 week.
If you would like to talk face to face,
try to make an appointment by emailing alandis@chinaprintingsolutions.com
Canton Fair
Phase1: April 15th - 19th, 2009
Phase2: April 24th - 28th, 2009
Phase3: May 3rd - 7th, 2009
For more information please click
www.cantonfair.org.cn
April 27-30: Hong Kong Printing & Packaging
Fair
For more information please click:
www.hkprintpackfair.com
May 28-31: BookExpo America, New
York
CPS will exhibit in BEA 2009 at booth no.4228
For more information please click:
www.bookexpoamerica.com/en/
IN THE NEXT ISSUE:
The USA Consumer Product Safety Improvement
Act, Lead limits, Phthalates Testing, and
other issues affecting publishers of Children's
Books |
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| USA
TOLL FREE: |
US-CHINA
DIRECT: |
EUROPE
(UK): |
AUSTRALIA |
| +1.877.CPS.3933 |
+1.314.266.0741 |
+44.(0)20.7193.0741 |
+61.(0)3.9018.5729 |
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